Multi-Platform Content Repurposing
Turn one idea into native posts for each of your platforms — each rewritten to fit the format and tone that performs there.
Everything you need for social media
Powerful features to automate your entire social media.
Blog-to-Social
Plug in the RSS feed of your blog: each new article can become posts for your networks.
One Video, Several Networks
A video you upload can go to TikTok, Instagram Reels and YouTube Shorts, each with its own text.
Platform-Adaptive Formatting
Content is automatically reformatted for each platform — character limits, aspect ratios, hashtags, and tone all adjusted.
Carousels
An idea with several points can go out as an Instagram carousel. On LinkedIn, document carousels are not published: they remain a manual upload.
Content Variation Engine
Generate multiple angles from one source — a product launch becomes a teaser, a how-to, a testimonial hook, and an FAQ post.
One Calendar
Every variant lands on the same calendar, where you review, correct and approve it.
How it works
Get started in 3 simple steps.
Give It a Source
Your brand profile, the RSS feed of your blog if you have one, or a photo or video you upload.
AI Repurposes for Each Platform
Pulpi.ai generates platform-specific variants — captions, formats, and visuals — all adapted automatically.
Review & Approve
Read each variant, make any tweaks, and approve. Pulpi publishes at the planned times.
Who uses it, and for what
Most teams do not have a content problem, they have a distribution problem. The work already exists; it simply stops at the first platform because adapting it costs more than making it did.
The business with one good idea a week
The problem. The idea gets posted once, on one network, and never reaches the people who are elsewhere.
With Pulpi. The same idea goes out on each connected network, rewritten for it. The audience that never opens LinkedIn still meets the idea on Instagram.
The blog-first company
The problem. Articles are published and announced once. A month later nobody who was not looking that day has seen them.
With Pulpi. Each article yields several posts across platforms and weeks. The writing you already paid for gets read by considerably more people.
The video team
The problem. You cut for TikTok, then someone has to redo the caption and hashtags for Reels and Shorts. Usually it does not happen.
With Pulpi. One upload goes to all three, each with its own text. The third platform stops being the one that always gets skipped.
What people ask before switching
Is the same content on every platform a problem?
Identical content is. Adapted content is not, because the audiences barely overlap and the ones who do follow you twice do not mind. What reads as lazy is the same caption with the same hashtags posted four times, which is precisely what adaptation avoids.
Does repurposing hurt reach?
No platform penalises content published elsewhere. What they penalise is a format that does not fit: a horizontal video on TikTok, a thread pasted into LinkedIn. Fitting the format is the whole job of repurposing.
How much manual work is left?
Reviewing, mostly. The rewriting and formatting are handled; you check the result and correct anything that does not sound right.
Pulpi.ai Multi-Platform Content Repurposing Dashboard
Simple, transparent pricing
Three plans, billed monthly. Cancel anytime.
Frequently Asked Questions
What types of content can Pulpi.ai repurpose?
Blog articles, through the RSS feed of your site; a photo or a video you upload; and the ideas Pulpi prepares from your brand profile. It does not turn a long video or a podcast into clips.
Does repurposing work across every platform?
Yes. One piece of source content can be transformed into platform-specific posts for Instagram, Facebook, X, LinkedIn, Pinterest, YouTube, TikTok — all from a single workflow.
Will repurposed posts sound repetitive to my audience?
Each network gets its own version — a different hook, format and call to action — rather than the same text pasted everywhere. Someone who follows you on two networks reads two posts, not one post twice.
Can I repurpose content on a recurring basis?
Yes, for a blog. Add its RSS feed to the content sources of your brand: each new article can become posts.
Ready to automate your social media?
Connect your accounts, approve your first posts, and let the schedule run.
Explore More Tools
Instagram Scheduler
Schedule and auto-publish Instagram photos, carousels and Reels with AI-generated captions.
LinkedIn Automation
Keep a LinkedIn profile active: posts written in your register, published on schedule through the official API.
TikTok Content Generator
Short videos published to TikTok on schedule, each with its caption and hashtags — made by Pulpi or uploaded by you.